The TV ad shows the Lloyds horse running alongside people and businesses as they move forward with their journeys across the UK. The horse provides a reassuring presence as the soundtrack reminds us that the journey “has just begun”.

Think Artfully artist Miras captured the positive, energetic mood with a light colour palette, and using a painterly, brush stroke style to convey the emotion and overall sense of movement of the horse.

The closing line captures the overall visual message as we look optimistically towards the future; “By the side of a nation that never stands still. Lloyds Bank, by your side”.

The ad was accompanied by an OOH, social and digital campaign.