Animatics are an invaluable research tool to get your ideas through testing in a form as close to finished as possible. They effectively tell your story shot by shot, saving you time and money in production. We use AI to accelerate the process - but it's our 30 years of storytelling experience that ensures every frame, sequence, and shot works.
What are animatics?
Animatics are the next level on from storyboards and act as a reference point for the whole team. We use a series of storyboard frames to fully realise the timing of the film, locations, mood, framing, how it will move, and more. By adding voice over, music, and sound to complete the package, you can lay the foundations for the entire film.
We always start with the story, not the software. Every animatic begins with a script breakdown and rough sketches before any AI tools are used, so the shot composition, pacing, and number of frames are human creative decisions. We work in an illustrative style that keeps your stakeholders focused on the idea, not distracted by hyper-realistic visuals that can be mistaken for the finished execution. Logos, typography, and pack shots are always added by hand, continuity is checked by our artists frame to frame, and when feedback comes in, our workflows mean we can edit efficiently.
Animatics are quick to produce and quick to change, without losing the craft that makes them work.
Case Studies
We’ve helped clients creatively develop their ideas, stories, and scripts for nearly 30 years. Find out how we interpreted their briefs and translated them into effective, high quality content.
"The reason we work with Think Artfully on a regular basis is that they are professional, negotiable and friendly. Quality work, on time, on brief and on budget."
