Bright and joyful visuals for the supermarket's indoor picnic event.
Partnering with Jubba and Sainsbury’s, we crafted two warm and vibrant visualisations for Sainsbury's Picnic Pavilion event, an indoor picnic in London to celebrate National Picnic Week, offering customers curated product hampers. A brand that focuses on bringing people together through food, a picnic event was the perfect setting to share a joyful moment.
Designed to be an event even the English weather can't spoil, we were tasked with illustrating the indoor event space within Covent Garden, showing customers enjoying the event with friends and bringing to life the brand’s concept.
A clear benefit of visualising a concept before moving onto production is that you are able to clearly establish the feelings and atmosphere a brand wants to create through an experiential event. Setting the tone early on can be key to getting a concept through approval and perfecting the vision before you welcome your audience into the space.
We loved being able to bring to life the interesting concept of an indoor space designed to look like the outside, capturing the spirit of enjoying a summers day with friends.
Our illustrations were used to build anticipation for the event, which quickly sold out when tickets went live!
By utilising visualisation, Sainsbury’s was able to launch a highly-anticipated and well-received event that became a successful memorable immersive event.
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