In their latest integrated campaign, Walkers encouraged members of the public to voice their opinions on their lunchtime sandwich habits, launching with a 40 second film exploring the range of different reactions to adding crisps to a sandwich.

We were approached by VCCP to produce a 2D colour animatic, firstly creating colour storyboard frames before animating them together with a voice-over and soundtrack. TBM artists Aaron and Paul produced the artwork, creating various colourful characters and their reactions, ranging from excitement and delight, to confusion and pure disgust.

We are all in the opinion at TBM that adding crisps between two slices of bread can brighten up any lunchtime sandwich. What do you think? Click here to view the film and head over to Walkers social media feeds to find out what the public think on this important debate.

The Drum