Working with agency Hijinks we produced a dynamic animatic for their Amazon Web Services x NFL campaign. Amazon Web Services powers the NFL through its various services which aim to streamline performance, prevent injury and analyse game data.

The concept for the advertisement was to showcase these services in a dynamic and engaging way, vertically transitioning through scenes of action. To ensure this concept was clear and concise we turned to traditional 2D craft to achieve this. Calling on artists Aaron and Tony to use their years of expertise in the pre-production industry, the animatic illustrates how a definite narrative and concept can be conveyed to wider teams through the use of hand-drawn craft.

See the animatic and a side-by-side with the final advertisement below.