Motorway 'Dealers Compete'
Black & white storyboard frames for the used car marketplace where dealers compete to give sellers a great price.
Working with Wonderhood, we produced these black and white storyboard frames for their recent TV ad for Motorway.
Motorway allows car dealers to compete to give sellers the best price. This is shown in the ad with the dealers battling one another on larger than life calculators designed to look like arcade dance battle games. Once the frames had been designed they were then added together to create a research boardamatic to clearly show the key moments in the ad. Check out the final film here.
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