We created this offbeat animatic for AMV BBDO, humorously featuring a woman with a cardboard box on her head and an extremely catchy jingle, to showcase the Sunbites product and the euphoric feeling of a healthier snack which doesn't taste like, well, cardboard!

Using a mixture of photographs and illustrated artwork, the artwork was put together and animated by our in-house team. The animatic sailed through research with the final TV ad directed by Ben Gregor through Knucklehead.

See the final ad here.