The Pharm approached us to provide frames for a meeting with their client that would help visualise their idea for the Boots Summer TV campaign.

They asked us to capture the unpredictable British Summer weather and resilience of the British public whilst showcasing the Boots Summer range products through a series of coloured style frames.

We were given a script and an outline of the advert. Together we worked out what we needed to show in the frames and how many it would take to communicate the idea fully.

We enlisted the help of our artist Aaron who drew the frames to convey a one-track camera shot.

We know it can be stressful trying to get assets together quickly for a meeting, so we were pleased when The Pharm told us how happy they were that we managed to turn the frames around incredibly fast... and on budget!

As the biggest Summer campaign yet, the 30 second spot premiered during Love Island on Monday 5 June, and ran for ten weeks covering TV, radio, cinema, digital OOH, print, social, digital, in-store and online.

You can see the final TV commercial here.