Working with scribing artist Jacob we captured the intended tone and style directed by Creature. After the initial style test was signed off we set to work drawing up the roughs which could be shared and approved by both agency and client.

After the illustrations were finalised we dropped them into a timed edit with the voiceover, creating an animatic, great for seeing how the image and sound were working together. Once any last artwork feedback was implemented we injected the magic of animation! We’re very lucky to have a dedicated resource for animation, ready and waiting to jump on exciting projects like this.

Taking just two weeks from brief to completion this was a fast-turnaround project made possible by Creature’s excellent direction, Jacob’s awesome artistry and our dedicated project managers, whose job it is to take the faff and drama out of the way of creativity.