Working with creative studio Ourselves, we created a wholesome animatic for Silver Spoon's latest campaign 'Life is What You Bake it'. A brand that is known and loved across the UK, the new campaign is crafted to inspire more moments of baking joy across television, digital and OOH.

Our animatic centred around the concept of travelling through time with a Victoria sponge recipe, depicting the baking over many years and through life milestones.

Check out the final ad here.