Lipton 'Winter Sun'

Warm storyboard frames for Lipton

Artist James W created these toned storyboard frames for Unit’s Lipton Tea Winter Ice campaign in France and Poland.

The storyboard captures the 3D animated world that Unit were looking to create for the campaign showing a girl purchasing an iced tea from a vending machine. The soft gradual colouring of the frames shows how the sunny bottles of iced tea bring the warm sunshine to the winter environment.

Turned around swiftly in a couple of days, we’d like to think that the storyboard helped to bring the spot to fruition!

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