The campaign titled “A Magical Campaign with Lidl” is to tell the story of Rocky the Racoon. From a small cave Rocky watches the beautiful Christmas moments of a family. In the end Rocky saves Christmas!

Think Artfully artist James W. drew these cinematic yet not too detailed drawings on separate layers. The aim was to bring out the expressions. It was important that the illustration style brought out the facial expressions of the key character. Think Artfully artist Tony coloured the drawings to convey the Christmas feeling even better.

We’re happy that this concept was successful in research and the campaign launched right for Christmas 2023 for Lidl GB. Watch the final ad here.