We had the privilege of helping the National Police Chief’s Council (NPCC) alongside Jelly artists Estudio Pum to communicate how the Police are using Technology to overcome key challenges.

The interactive strategy map aims to be an engaging and easy to digest platform that shows the science, technology, analysis, and research across policing in the UK. Breaking this down into distinct zones we illustrated how each department interconnects with the problems the police have been tackling, and working towards solving in the future.

As you move through the animated map, the different zones react to the viewer, signposting the route towards the research, allowing the user to navigate their own journey of learning.

Crafting such a distinctive visual style allowed the information to be presented in a super engaging way that could have easily been overwhelming for the average user. By investing in an interactive and user-friendly format, this information is memorable and impactful, and lands with those that matter most.

Check out the map here.