The tv ad shows how a smart meter can help us create a more energy-efficient future for our planet. Focusing on the children of our future, this enchanting Ad plays with imagination and scale, featuring wind turbines, giant butterflies, polar bears and open skies.

The agency provided us with a script which we broke down and storyboarded , creating at first loose pencil sketches and then working up the sketches into full colour frames. With a tight deadline to work too, we paired two artists up to work together on the script, with Aaron drawing the linework and Tony adding the colour.

The agency wanted the frames to look realistic and colourful in keeping in line with the final commercial which can be viewed here.