Working with agency BBH we crafted a comedic colour animatic that showcases the liberating freshness of Vigorsol chewing gum. Illustrating the ad concept where our main character is living in a surreal world populated with mannequins, living his life stiffly until he is able to physically 'break out of his shell' with the freshness of the gum.

Scoring well in research, the animatic went on to become a comedic final ad that closely reflects the animatic we produced.